We’ve been collecting data on the number of followers on corporate pages of the companies in Twitter, Facebook, Instagram over the past 3 months. In addition, we also analyzed the website’s traffic and the popularity of the company's website search request in Google to see if followers on social networks are converting into leads and to take a more comprehensive look at this situation.
We don’t have statistical confirmation on the connection between the number of followers of the brand in social networks and a positive effect on the stock price, but according to the simple logic - this definitely can affect it. If people are interested in a product and what the company does, they will follow it in the media and become its customers. Sooner or later, this will be reflected in the company's profits and quarterly reports, so do not underrate this data.
You can see the resulting list below, hope you’ll find this information useful:
1. XPENG INC. ($XPEV) - Chinese electric vehicle manufacturer. The most dynamic growth of followers in Twitter and Facebook.
2. WESTERN DIGITAL CORPORATION ($WDC) - computer hard disk drive manufacturer and data storage company
By the way, they are quite active in hiring new people - 700 open job positions with 24K employees - an indicator of the company's healthy growth.
3. SUNRUN INC. ($RUN) - solar panels and home batteries manufacturer. Here you can see the sharp increase in the number of Facebook followers.
Furthermore, the guys are actively expanding their staff, and their traffic has been steadily growing for the last 4 months. Of course, all this in the complex was reflected on their revenue - take a look at the last graph.